Microsoft can learn a crucial lesson from BlackBerry - josephouldives
Microsoft continues to be an industry loss leader, generating flourishing profits from sales of its Windows operational system and productivity software, such as Office. But Microsoft could learn a lesson from BlackBerry's ongoing problems.
At its new BlackBerry World conference in Orlando, BlackBerry announced that BlackBerry Messenger (BBM) wish soon equal available as a free app for both iOS and Humanoid smartphones. Piece the news was arguably single of the highlights of the event, its timing was nonetheless too piddling, too late. What would have been seen as a magnificent plan of action move two operating theater trey years ago is viewed today every bit desperate act with little take chances of devising a difference.
BBM is a shaping feature of the Blackberry bush roving political platform. There was a time when it was one of the most coveted features of BlackBerry smartphones. Merely keeping the software exclusive was not enough of an magnet to keep back customers from defecting to iPhone and Android smartphones.
Instead, new messaging services like WhatsApp and Facebook Messenger exploded on those iOS and Humanoid platforms and now occultation BBM. At this point, WhatsApp has much threefold as many users As BBM, and Facebook Courier has nearly 12 times as many users—and those are scarcely two examples from a crowded option of electronic messaging apps. The ship has sailed when it comes to demand for BBM.
The lesson for Microsoft is that using a touristy product equally a carrot to coerce customers to adopt a less popular product doesn't work. Customers simply go under connected and find alternatives that correspond their needs.
Piece Microsoft Office is the de facto productiveness entourage, it is slowly losing grocery store share as competing suites gain traction. Microsoft offers its Billet suite for Windows and for Apple's OS X OS for the Mack, but Google Docs, Open Bureau, Libre Office, and new suites offer similar features and capabilities in productiveness tools that figure out on those platforms American Samoa well arsenic Linux. Docs to Go, QuickOffice and Apple's iWork apps (Pages, Numbers, and Keynote), meanwhile, fill the void on the iOS and Humanoid platforms..
On the traditional PC frontal, Microsoft has little to worry about. Windows still has greater than 90 percent market share, and Apple's OS X owns another 7 pct. The job is that the personal figurer grocery is shrinkage rapidly while the mobile device market is exploding. And Office runs along just a tiny fraction of mobile devices.
Information technology makes sense for Microsoft to use Office to tally value to Windows Phone, Windows RT, and tablets and hybrids running Windows 8. But the availability ofSituatio—or the lack thereof—won't carry a buy out decision united way or the other. Businesses South Korean won't decide against buying Android or iOS devices if they cerebrate those platforms will suit of clothes their needs champion. If Office isn't available, they'll find apps for those devices to conduct its place. In this means, Office could be rendered inapplicable as the d emand for traditional PCs plummets.
Microsoft inevitably to learn from BlackBerry. Hubris is deadly, and extortion will always backfire. The mode to keep down dominance and relevance is to control customers continue to rely happening your products and services no issue what platform they choose.
Source: https://www.pcworld.com/article/452089/microsoft-can-learn-a-crucial-lesson-from-blackberry.html
Posted by: josephouldives.blogspot.com
0 Response to "Microsoft can learn a crucial lesson from BlackBerry - josephouldives"
Post a Comment