Microsoft’s #DroidRage Twitter campaign backfires - josephouldives

When the folks behind merchandising Microsoft's Windows Phone asked Android users on Twitter to share "malware repugnance stories" Wednesday using a #DroidRage hashtag, it's safe to adopt they foreseen a electropositive response from some malware-infested users.

Others might say they were just now asking for information technology.

Chitter users showed up as a group to spread the #DroidRage hashtag, but the campaign looks to be backfiring on the Windows Phone team. Some examples:

In that location were a a few Twitter users who were in support of Windows Phone, however, and the marketing team up does make a logical call that Humanoid phones, thanks to the open source nature of the Google Play store, can sometimes be susceptible to malware.

Even so, with Windows Phone exclusively belongings approximately 3 percent of the smartphone market share in the US Government, one could make the argument that the mobile operating system's malware advantage stems from the fact that creators of malicious software simply haven't daunted to write malware for an OS and so few people ingest adopted.

Bad Twitter campaigns

Windows Phone is not alone when it comes to Chitter effort backfires. Though a comparatively hot concept, hashtag marketing campaigns have already seen their share of failures.

In January, McDonalds started its #McDStories campaign, looking for Chitter users to share moving stories from their experiences with the fast food chain. Predictably, the #McDStories hashtag rapidly became a vessel for McDonalds-bashing users to vent their frustrations, as shown in the case below:

Good news, you too can directly drop the holidays in the bathroom… McDonald's McRib Returns Dec. 17 buff.ly/RA3GHA #McDStories

— Robert Adam Lazzara (@AtlantaSnoop) December 4, 2012

Marketers at Research in Gesture can relate only too well to the Windows Phone team every bit well, with their January #BeBold campaign which featured cheesy cartoon characters ripe for the mocking.

This all comes later an attempt to reboot Microsoft's Explorer browser's image with its "The Browser You Get it on to Hatred" campaign, which openly acknowledged the fact that many users eyeshot Explorer atomic number 3 a subpar browser. That push, which features an internet troll tweeting "IE sucks" rants, is a stark contrast to the Android-attacking nature of the #DroidRage campaign.

Do you support the Windows Call haters happening Twitter, or do you suffer from a true case of #DroidRage? Let United States know in the comments.

Source: https://www.pcworld.com/article/455933/microsofts-droidrage-twitter-campaign-backfires.html

Posted by: josephouldives.blogspot.com

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